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COLUMN: Another look in the mailbag

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By VINCE LUECKE, Editor

The Perry County News continues to be far and away the most subscribed-to periodical here at home, with more than 75 percent of households receiving the newspaper via subscriptions or from newsstands.

Community newspapers like ours are still in demand and while papers like ours have certainly felt the effects of the recession, we’re faring better than many dailies.

Why? I think it’s because local people are always interested in reading about local news and events, whether it’s their neighbor’s new baby or pending wedding or which recent graduate made the dean’s list at their college.

It makes me feel good to see stories our staff has written posted on refrigerators, in businesses and restaurants. It’s a small sign we’re doing our jobs right and keeping true to our mission of covering Perry County.

But The News isn’t the only publication on residents’ reading lists. The Audit Bureau of Circulations’ annual report offers a county-by-county look at what daily newspapers and magazines are subscribed to.

The Evansville Courier & Press, has a circulation of 1,686 in the county, giving it a penetration rate of 22.8 percent.

Local magazines with substantial circulation are AARP the Magazine, with 1,483 issues mailed to members of the organization. Readers Digest has a big following, with 688 issues arriving in the county.

Other magazines sharing mailbox space with The News are geared to women, with Better Housekeeping leading the way at 576 county subscribers. Women’s Day had 370 subscribers, Good Housekeeping delivered 366 copies each month, Ladies Home Journal, 336 and Family Circle, 323. Cosmopolitan and Redbook, other magazines popular with ladies, had 246 and 251 subscribers, respectively. Southern Living had 61 subscribers.

What else was hitting mailboxes over the past year? Maxim, a publication catering to gents, has 153 local subscribers, with 79 copies of Mens Health delivered each month. National Geographic, one of my favorite magazines, had 155 subscribers, just behind Sports Illustrated’s 167 county subscribers.

Prevention counted 205 subscribers last year, Entertainment Weekly had 90 subscribers in Perry County and news magazines Time and Newsweek counted 153 and 98 subscribers, respectively.

It’s a mixed mailbag when it comes to your reading interests. We’re glad to be leading the way. Thanks.